Steinhart Yael

Senior Lecturer
PhD Marketing, Consumer Behavior
The Faculty of Management,
Tel Aviv University,
Tel Aviv, 69978, Israel
Phone: 03-6409959
Fax: 03-6407739
Room: 341

 

 

Education


PhD Marketing, Consumer Behavior (2006)
Tel-Aviv University, Faculty of Management-The Leon Recanati Graduate School of Business Administration.

M.B.A . Marketing (2000)
Tel-Aviv University, Faculty of Management-The Leon Recanati Graduate School of Business Administration, with Distinction.

B.A Psychology and Marketing (1997)
Tel-Aviv University, Faculties of Social Science and Management-The Leon Recanati Graduate School of Business Administration, with Distinction.

 

 

 

Fields of Interest

 

Consumer behavior, cognitive processing styles, motivation and creativity

 

 

Publications

Steinhart, Y . and Wyer, R. J. (2009), Motivational roots of need for cognition: The role of prevention and promotion focus, European Journal of Social Psychology , 39, 608-621.

Ein-Gar, D. and Steinhart, Y. (2011), The "Sprinter Effect": When motivation and self-control become too much. *Equal contribution, Journal of Consumer Psychology , 21(3), 240-255.

Kamins, M., Noy, A., Steinhart, Y . and Mazursky, D. (2011), Bidders beliefs and the effect of others on sniping in internet auctions. Journal of Interactive Marketing , 25 (4), 241-250.

Steinhart, Y . (2012). When implicit promises override explicit promises: The effectiveness of guarantees and diagnostic kits in improving product evaluations. European Journal of Marketing , 46 (11/12), 1708 - 1725.

Steinhart, Y. (2012). All that glitters is not gold: The downside of creativity in advertising. Marketing Letters , 23, 195-208.

Steinhart, Y ., Kamins, M., Mazursky, D. and Noy, A. (2013). Thinking or feeling the risk: the differential effect of priming the dual system on the amount bid in online auctions. Journal of Interactive Marketing , 27, 47-61.

Steinhart, Y ., Kamins, M., and Mazursky, D. (2013). The "Temporal-processing-fit-effect": The interplay between regulatory state, temporal distance, and construal levels. Social Cognition , 31, 315-335.

Steinhart, Y ., Mazursky, D. and Kamins, M. (2013). The Process by which product availability triggers purchase. Marketing Letters , 24 (3), 217-228.

Steinhart, Y., Carmon, Z. and Trope Y. (2013). Distant warnings of adverse side-effects can backfire. Psychological Science , 24 (9), 1842-1847.

Steinhart, Y. Ayalon, O., and Poterman, H. (2013). The perception of the "eco-label" and its impact on the consumer's attitude toward luxury versus utilitarian products, Journal of Cleaner Production , 53 (15), 277-286.

*The paper is based on Hila Poterman master thesis.

Perez, D. and Steinhart Y . (2013). Its not Personal: The differential effect of activation in advertising as a function of personalization levels. Social Influence , DOI: 10.1080/15534510.2013.822825.

*The paper is based on Dikla Perez master thesis.

Carmon, Z., Steinhart, Y . and Trope, Y. (2013). Why Scary Health Warnings Can Boost Sales. Harvard Business Review , 91 (10) 30.

Work in progress

Moldovan, S. Steinhart, Y. and Ofen, S. "Share and Scare": Solving the communication dilemma of early adopters with a high need for uniqueness.

Jiang, Y, Steinhart, Y., Wyer, R. and Adaval, R. Imagery Processing of Product Information: The Effects of Familiarity, Spatial Compatibility, and Temporal Compatibility.

Steinhart, Y., Kamins, M, Mazursky, D. and Noy, A. To follow or stay away from the crowd? When self-demonstrative products give rise to anti-herding effect.

Munichur N. and Steinhart, Y. Saying yes to the dress but no to the glow: Why consumers resist arrogant brands

Disatnik D and Steinhart Y. The need for closure trap.

 

 

Additional Academic Activities


Ad hoc reviewer for Journal of Marketing, Journal of Marketing Research, Marketing letters, Journal of Business Psychology, and European Journal of Marketing.

Reviewer for conference papers: Association of Consumer Research, Social Consumer Psychology and European Association of Consumer Research.

 

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  The International Honor Society

Recognizing Business Excellence

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PIM
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