Danziger Shai

Associate Professor
PhD, University of California, Davis

Consumer Behavior and Decision Making
The Faculty of Management,
Tel Aviv University,
Tel Aviv, 69978, Israel
Phone: 03-6406311
Room: 333

Short Biography

Shai has a B.A. in Psychology and Business from the Hebrew University, and a PhD degree in Cognitive Neuroscience from the University of California at Davis. After completing his PhD he was a post-doc in the Psychology department at the University of Wales, Banogr. Next, he moved to Israel and was a faculty member in the Department of Management at the Guilford Glazer Faculty of Business and Management Ben-Gurion University of the Negev. Shai Joined the faculty of Management at Tel-Aviv in the fall of 2011.

Research in Shais lab focuses on understanding consumer behavior. Most of the research applies behavioral methodology wherein human subjects complete experiments and online surveys. In these studies participants may be evaluating service waits, arguments, ads, and products and may be making choices. Specific topics that people in the lab are working on include: Consumer responses to waiting, Consumer understanding of causal arguments in marketing communications, Consumer price perceptions, How language influences thought, Characteristics of consumer written online reviews, The effects of visual transients on goal directed processing on the web, Differences between what people choose for themselves and what they advise others to do, and how engaging in Pro-Social behavior influences decision making.

Field of Interest:

Consumer Behavior, Decision Making, Information Processing.




Danziger, S., & Rafal, R. (2009). The effect of visual signals on spatial decision making. Cognition , 110, 182-197.

Danziger, S., & Ward, R. (2010). Language changes implicit associations between ethnic groups and evaluation in bilinguals. Psychological Science, 21 (6), 799-800 .

Danziger, S., Levav, J., & Avnaim-Pesso, L. (2011). Extraneous factors in judicial decisions. Proceedings of The National Academy of Sciences of the United States of America, 108(17), 6889-6892.

Shai's work has appeared in Nature Neuroscience, The Proceeding of the National Academy of Science, Psychological Science, The Journal of Experimental Psychology: Human Perception & Performance, Perception & Psychophysics, Psychonomic Bulletin & Review, The Journal of Cognitive Neuroscience, Current Biology, The Journal of Behavioral Decision Making, The Journal of Economic Psychology, Psychology & Marketing, The Proceedings of the Association of Consumer Research and The Journal of Consumer Psychology.

Shai serves/has served as a reviewer for Cognition, Psychonomic Bulletin & Review, The Journal of Experimental Psychology: Human Perception & Performance, The Journal of Decision Making, The Journal of Economic Psychology and for the Association of Consumer Research (ACR).

Shai has received competitive grants from the Israeli Science Foundation, The Psychobiology Institute of Israel, the British Medical Research Council, and the National

Institute of Mental Health.



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  The International Honor Society

Recognizing Business Excellence

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